Friday, November 16, 2007

Issue Framing 101

How to frame an issue in eight easy steps:

1. Compose an "ethical dilemma" hypothetical that narrows down an issue into a single "yes or no" question.

2. Demand that your opponents answer the question with a simple yes or no.

3. Accuse anyone who doesn't give a yes or no answer of evading the question.

4. Accuse anyone who does give a yes or no answer, and then goes on to point out how stupid the question is, of evading the question.

5. Accuse anyone who does give a yes or no answer, and then goes on to explain how their reasoning would change if the hypothetical changed, of evading the question.

6. Demand that your opponents who answered the question in the way expected to answer a "follow up question."

7. Accuse anyone who gives a simple answer opposite from the one your leading question or follow up leads to of being an extremist.

8. If someone asks where the questions are leading, deny that there's any ulterior motive.

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