Wednesday, November 28, 2007

You Mean A Woman Can Open It?: The Woman's Place In The Classic Age Of Advertising

There are some interesting excerpts from a new book about outrageous advertisements from the past, and the gender stereotypes they furthered. (It lends some perspective to the common MRA complaint that the sitcom stereotype of the childish, slovenly family man is "just as bad" as the media's treatment of women.)

Unfortunately, they're being featured in the Daily Mail. Their take is basically that these are titillatingly "outrageous" (in the sense of "out there" rather than "provoking outrage") rather than actually offensive. The implication is that we as a culture have lost something in that we can't make sexist jokes any more without the butt of the joke having the audacity to complain about it; it's "political correctness" gone too far.

I'd rather live in a century without that kind of crap, thank you very much.

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